Secrets to successful Cash on Delivery (COD) in Morocco
How to lower return rates and grow customer trust with professional COD.
Cash on Delivery is the beating heart of e-commerce in Morocco. Over 80% of Moroccan customers prefer it over online payment.
Why COD matters
Moroccan customers don't easily trust online payments — and that's normal. COD breaks that barrier and lifts conversion rates by 2x to 3x.
The challenge: return rates
The big issue with COD is fake orders and returns. The fix: call confirmation before production. At MerchLab, our team calls every customer in under 2 hours to confirm address and product.
Our results
- 98% successful confirmation rate
- Less than 5% return rate
- Delivery in under 48 hours to 20+ cities
Tips for your brand
1. Write a clear, detailed product description
2. Add real photos (with a model if possible)
3. Add a return policy so the customer feels safe
4. Make your phone number visible everywhere
MerchLab handles the entire flow — confirmation, production, packing, delivery. You focus on brand and marketing.
Ready to launch your brand?
Join the waitlist and be among the first.
